The Bigger Picture helps you create a design brief with confidence. It helps you understand how your brand currently lives in consumersʼ heads, what your visual equities are, and how the pack operates at each consumer touchpoint.
We use methodologies that ensure the wider context is reached, not just creative workshops, but in-home, in-store, integrated semiotics and research in real time with our online tool! And we produce a handy one page visual design brief – you can fit it on your fridge!
We believe there are huge benefits to starting the research process earlier when it comes to design – it means you can be more confident with the design(s) you eventually take into evaluative research – saving you time and money in the long run by avoiding nasty surprises down the line!
