So the groundwork has been done; now it’s about understanding whether we have a design that hits the brief.
The problem is, this stage of research is so often mishandled by generalist agencies focusing on appeal, applying methodologies that don’t take account of context, and lacking the design expertise to give the design agency optimisation guidance that doesn’t step on their toes.
We never lose sight of the design brief and our methodologies reflect this. Our 20|20 approach in particular enables us to explore fundamental issues beyond communication, such as impact, navigation at the fixture & differentiation.
