Su’s finely-honed design research skills stem from a broad pool of experience spanning multiple disciplines and continents.
After completing her History of Design degree, Su worked in journalism and design across Europe, Asia and the States before realising that nothing beats ol’ Blighty where, in 2001, she joined generalist research agency Link Consumer Strategies. It was there that she found her passion in pack design and began to develop a best research practice in packaging.
From this point, it was a natural move for Su to explore design research further in the specialist laboratory of design research that we call The Big Picture. Since joining in 2007, Su has been responsible for pioneering many of the innovative methodologies and outputs of the firm, and was made a Director in 2008.