John is one of The Big Picture’s original partners and the company’s Managing Director – you’ll be hard pushed to find anyone with more design research experience than him.

John has a wealth of research experience, beginning in 1984 with The Research Business (now Synovate) and continuing in 1989 when he helped to establish the fledgling research division of The Added Value Company, one of the original pioneering marketing agencies.

In 1993 he left to help establish The Big Picture, and the rest is, as they say, history. John’s vision for the company has been fundamental in the development of its clear philosophy, bespoke approach to design research and unique character (and, we like to think, charm).

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John Cassidy website