Emma joined The Big Picture in 2007 and, through our internal staff development programme, has risen through the ranks to Research Director, gaining a wide range of experience on a whole host of major global brands for firms including GSK, AkzoNobel and Unilever along the way.

She also has a big internal role and is responsible for harvesting cross-category insight with our internal Big Thinking initiative as well as ensuring best practice operation across the company.

Off duty she likes to struggle through freezing, waist-deep mud in events like the Grim Challenge. To each their own.

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Emma Moat website