Chris’ love of design was sparked at an early age by another of his passions: motorsport. An infatuation that began with sketching Ayrton Senna’s McLaren led him to train in product design at the University of Sussex.

A fascination with how people interact with design led him to The Big Picture. In his work, he’s helped some of the world’s most iconic brands develop effective design strategies, including the Olympics, Pepsi and Peroni Nastro Azzurro.


Chris Aukett website