With over 10 years of qualitative research under her belt, in-house Swede Cecilia has experience that spans the entire brand journey – from innovation and brand development, through to the challenges of efficient design planning and development.

Since joining The Big Picture in 2010, Cecilia has applied her energetic and passionate approach to all aspects of design research including packaging, NPD, retail, positioning and semiotics.

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Cecilia Sylvan-Martin website