While it may seem like retail and technology have seamlessly melded, there is still a large rift between the experiences offered by screens vs. brick & mortar – namely, the absence or presence of personal interaction.

The news this week looks at a new retail concept store from Habitat, Amazon’s latest technology offering for laundry lovers and packaging design that aims to turn meat eaters vegetarian.

Multi-sensory branding has yet to truly be mastered at a large scale, but that hasn’t stopped brands from trying to get the most out of this idea and forge stronger connections with their consumers. Everyone from fast food purveyors to clothing retailers to cinemas and auto manufacturers are joining in on this latest round of attempts to master this branding trend.

This week we have competitive retail environments, packaging for Millenials and even headwear to reflect your brain activity