This week it’s beginning to look a lot like Christmas – we’ve got Carlsberg’s newest experiential offering, packaging for a liquid advent calendar and a beautiful light installation in NYC.

Personalised Oreos, the rise of vegan foods, packaging that provides an ego boost and music composed from brain waves – it’s the news!

It’s officially the festive season! This week we take a look at the John Lewis Christmas ad, Amazon’s (real) bookshop, packaging for the world’s first distilled non-alcoholic spirit and sculpture made from scrap food.

Beer flavoured ice cream, levitating whisky, Movember’s new fitness initiative and Google’s Halloween treat – the news takes a look at the weird and wonderful this week!

This week we continue the theme of a recent blog post on sensorial storytelling by taking a look at how Foyles has designed their store to appeal to the senses. Also included is personalised packaging from Snickers, craft beer-flavoured chocolate and a look at what contactless payment might be like in the future!

Are blog-based online platforms the future for brands targeting the Millennial consumer? We discuss Nescafé’s move to sharing site Tumblr, talk about wirelessly connected cosmetics, rainbow-coloured tortilla chips and join in with all the Rugby World Cup excitement!

This week we take a look at Listerine’s new ‘Smile Detector’ app and campaign film, talk about the niche ice cream brands entering the market, share some art-inspired wine packaging and explore Water is Life’s revolutionary ‘Drinkable Book’.

This week we talk about how Instagram is changing the way brands look at photography, explore inventions designed to make breakfast more exciting, look at Bernard Matthew’s new visual identity and review a new art installation at the heart of Covent Garden in London.

This week we talk about brands who are adopting the language of emojis, Jameson’s new Wild Sloe Berry Bitters packaging and introduce a new exhibition at the Tate that allows you to taste the paintings!