In Rio, the Olympic values of inspiration, friendship, excellence, respect, and optimism were embodied not only by the athletes, but also by the rich visual brand language created for the games

This week we see the beginnings of a packaging revolution in Australia, where a year long battle has resulted in a High Court ruling that tobacco companies can no longer legally use any form of branding on cigarette packaging. So … Continued

London 2012’s Olympic furore has spread across London and Britain in the past two weeks. In keeping with the Nation’s positive spirit, Olympic sponsor Cadbury invites the public to write ‘messages of joy’ on postcards to the athletes and pin them to … Continued

Olympic standout, destination branding and a-maze-ing exhibits at the London 2012 Festival – the weekly news bulletin has it all…