Eveything tagged [ innocent ]

Bringing together news from design, marketing, research, advertising (plus anything else that looks a bit interesting), and fusing it together into a bafflingly eclectic bunch of stories designed to inform, educate and entertain. Continue reading →

Purveyors of fine chips McCain have relaunched their portfolio with new designs which adopt a more brand-led proposition. We researched the designs, by Brand Opus, and we think they’ve made a rather good job of it. They’ve successfully moved beyond … Continue reading →

A new design for Ambrosia, a new soup range for Heinz, a new drink type for Innocent & and a new deodorant type for Dove in this week’s very new news bulletin Continue reading →

Innocent’s tone of voice has been replicated across the category and beyond – so can they ensure they keep the freshness in their brand as well as their smoothies? Continue reading →

A £10k whiskey, CGI puppies and MySpace, all in one post? Must be the news round-up. Continue reading →