This week we celebrate colourful brands, learn what icemetics are and take a look at the impact of plain cigarette packaging, as an independent inquiry into the policy in announced for the UK…

Bringing together news from design, marketing, research, advertising (plus anything else that looks a bit interesting), and fusing it together into a bafflingly eclectic bunch of stories designed to inform, educate and entertain.

Purveyors of fine chips McCain have relaunched their portfolio with new designs which adopt a more brand-led proposition. We researched the designs, by Brand Opus, and we think they’ve made a rather good job of it. They’ve successfully moved beyond … Continued

A new design for Ambrosia, a new soup range for Heinz, a new drink type for Innocent & and a new deodorant type for Dove in this week’s very new news bulletin

Innocent’s tone of voice has been replicated across the category and beyond – so can they ensure they keep the freshness in their brand as well as their smoothies?