The term ‘Millennial’ has been banded about for a long time now, so it’s fair to say brands know these consumers well. But what are the implications for brands when the fun-loving twenty-somethings mature?
Those of us in the branding world might have heard “transparency” bandied around a few too many times, or even dismiss it as a buzz word. These challenger brands are here to teach us something or two about how to do transparency in a new, fresh way.
Do you ever feel like you’re a slave to your device, rather than the other way around? From smartphones to office space, we explore some examples of human-centric design which prioritise experience over engagement.