Model Ruby Rose recently said in an interview “I called myself a girl, but only because my options were limited. I always assumed that everyone felt that way”. Rose identifies as ‘gender fluid’, and is one of many famous figures like … Continued
An increasing number of brands are using the ‘healthy snacking’ trend to connect with consumers. However, we’ve also seen that the swell of messaging around ‘healthy’ snacks can be too much for the average shopper to cope with. Indeed, despite a … Continued
This week we continue the theme of a recent blog post on sensorial storytelling by taking a look at how Foyles has designed their store to appeal to the senses. Also included is personalised packaging from Snickers, craft beer-flavoured chocolate and a look at what contactless payment might be like in the future!