The iPod vz Zune, Volkswagen vs Skoda and Nike vs Reebok. What makes one successful, while the other is forgotten? We explore how design makes the difference.

The term ‘Millennial’ has been banded about for a long time now, so it’s fair to say brands know these consumers well. But what are the implications for brands when the fun-loving twenty-somethings mature?

DTC is a hot topic. With everything from wine to eyewear available right to your door, we asked some of the team here at The Big Picture what they’d like to see made direct-to-consumer next.

Those of us in the branding world might have heard “transparency” bandied around a few too many times, or even dismiss it as a buzz word. These challenger brands are here to teach us something or two about how to do transparency in a new, fresh way.

Do you ever feel like you’re a slave to your device, rather than the other way around? From smartphones to office space, we explore some examples of human-centric design which prioritise experience over engagement.

As AI (Artificial Intelligence) steadily makes its way into our daily lives – looking to the future, what might the implications be for design?