Is sequential packaging the answer to the age-old variant differentiation challenge? Continue reading →

To find a really good example of a Visual Brand Language, you need look no further than one of the UK’s biggest bands… Continue reading →

How do you stay ahead of the game when you’re researching designs that won’t launch for three years? A question that we faced when researching new shower gel packs for Axe / Lynx Continue reading →

The Apprentice demonstrates the pitfalls of poorly conducted research … with hilarious consequences Continue reading →