Tess Kenning

Aside from the tennis of course, what’s more ‘Wimbledon’ than Robinsons? Since 1935 the name has been synonymous with the championship, warm summers and refreshment. This year however, Robinsons are serving up something new at the the All England Club – Refresh’d.

The term ‘Millennial’ has been banded about for a long time now, so it’s fair to say brands know these consumers well. But what are the implications for brands when the fun-loving twenty-somethings mature?

DTC is a hot topic. With everything from wine to eyewear available right to your door, we asked some of the team here at The Big Picture what they’d like to see made direct-to-consumer next.

We caught up with the prominent DTC thinkers and industry experts who’ll be sharing their experiences at our upcoming Spark Session – Digital Disruption: what brands can gain from going direct-to-consumers. Read on to hear a snap-shot of what they think it takes to be successful in this digital world.

As AI (Artificial Intelligence) steadily makes its way into our daily lives – looking to the future, what might the implications be for design?

Considering how important the senses are in driving consumer engagement for brands, how can they be used to enhance consumer research?

News Bulletin

This week it’s beginning to look a lot like Christmas – we’ve got Carlsberg’s newest experiential offering, packaging for a liquid advent calendar and a beautiful light installation in NYC.

News Bulletin

Wish there was a more fun and intuitive way to shop online? In the news this week we talk about a new online store where you can browse clothes that match your mood. We also share our favourite Christmas packaging so far and look at an app that promotes mindfulness!