Amazon has revealed a brand new bricks-and-mortar retail concept, Amazon Go – a store without checkout queues, instead using sensors to track and charge purchases. Shoppers can just walk in, pick up their groceries and walk out.
The way we interact with brand design is deeply implicit. We know that shoppers aren’t rational beings – rather, they’re guided by a mixture of intuition, habit and convenience. It’s important to bear in mind when approaching quantitative research.