Adin Heller

While it may seem like retail and technology have seamlessly melded, there is still a large rift between the experiences offered by screens vs. brick & mortar – namely, the absence or presence of personal interaction.

Crystal Pepsi’s relaunch isn’t merely a case of reproducing a cult-favorite drink – rather, it’s an immersive, 360˚ brand experience that gives fans an opportunity to connect with the beverage like never before

In Rio, the Olympic values of inspiration, friendship, excellence, respect, and optimism were embodied not only by the athletes, but also by the rich visual brand language created for the games

Netflix follows in the steps of other brands like f (facebook), t (Tumblr), G (Google), S (Slack), P (Pinterest), and even PP (PayPal) who have all proudly shed their ‘full’ name.