Those of us in the branding world might have heard “transparency” bandied around a few too many times, or even dismiss it as a buzz word. These challenger brands are here to teach us something or two about how to do transparency in a new, fresh way.

While it may seem like retail and technology have seamlessly melded, there is still a large rift between the experiences offered by screens vs. brick & mortar – namely, the absence or presence of personal interaction.

We recently launched a new podcast – OnDesign. We’ve got lots of exciting guests lined up so subscribe on iTunes, Soundcloud or Stitcher to listen on your commute.