This week we take a look inside Ted Baker’s virtual store, consider how spirit brands such as Hendrick’s, bring their product story to life and explore some interesting packaging designs, including the new limited-edition Marmite jar.

This week we talk about traditional wooden toys with digital capabilities, look at how brands can portray social responsibility through actions rather than words and look at some interesting beverage packaging examples.

This week we cover topics including scented alarm clocks, Google and Levi’s wearable technology project, craft soda and some very pretty packaging!