This week’s news includes culture-influenced pack re-design and reveals the real winner of the 2015 Oscars.

Can Bud get away with its craft beer retort? And can Hershey’s really tap into human impulse to sell more chocolate? These stories and more in this week’s news…

Our Health At Shelf webinar series begins this week. Register now to discover the winning design strategies that help healthy brands cut-through at shelf.

Multi-sensory branding has yet to truly be mastered at a large scale, but that hasn’t stopped brands from trying to get the most out of this idea and forge stronger connections with their consumers. Everyone from fast food purveyors to clothing retailers to cinemas and auto manufacturers are joining in on this latest round of attempts to master this branding trend.