Pack Peril article in Marketing Week

Our very own Suranee Abeysuriya is featured in Marketing Week this week.

Her article, ‘Pack Peril’, is featured in the Opinions on Design supplement, which you can read online for free here.

“It’s crucial that brand teams understand changing behaviours and cultural norms in each market. They must get beyond common ill-informed assumptions in a blinkered drive to achieve design objectives of modernity, premium feel and stand-out in isolation”

Read the full article online here.