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News round-up 07.02.11
With more stories than Peckham Library, more packaging than 65 screws from Dell and more irreverence than a pope lunger, it must be The Big Picture’s news round-up – your intermittent guide to what’s important in the world of design, packaging and marketing (and plenty of what’s not important but still interesting).
The Cogs of Industry
2010, ay? It all seems so last year already. Marketing magazine’s marketing moment of the year was John Lewis’ moving ‘Always a Woman‘ advert. Rather puts those We Buy Any Car ads to shame. Meanwhile Imagination came in as the top ranked design agency again.
Marketing Magazine’s Sector Insight on the hotly-contested world of laundry products estimated that in 2010, P&G (Ariel, Fairy, Bold, Daz) had a 45% share of the UK to Unilever’s 32% (Persil, Surf) and Reckitt Benckiser’s 6% (Calgon).
PepsiCo UK has pledged to shift its Quaker and Walkers brands to paper packaging within three years, according to Marketing Week. The material is being used at the moment on Red Sky.
Caffeine factory Starbucks has refreshed its logo to mark forty years in business. The biggest change is the dropping of “Starbucks Coffee” from around the edge. The result is a clean, modern and – importantly for their business plans – very flexible mark, reminiscent of Apple and Nike. More here from Brand New.
Unilever’s UK vice-president of marketing for food, Paul Nevett, has been appointed vice-president of the Unilever brand.
Unilever will use Apple’s iAd mobile advertising network for their new Lynx Excite range, according to Marketing Week. iAd is a software platform which enables advertisers to build rich content (like videos, games, downloads & purchases) in their ad within the app – previously iPhone ads yanked you out of the app and onto a website. It is also, of course, another means for Apple to line their already sickeningly golden pockets.
Former Diageo marketer Pamela Bower-Nye has joined Britvic in their newly-created role of international marketing director to drive growth of their company’s numerous soft drink brands in Australia, Europe, Asia and North America, Marketing Week reports.
The future is Citysumers, according to trendwatching’s February report. Citysumers are the hundreds of millions of urban consumers who are “ever more demanding, more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations”.
What adverts really wind you up? My personal bugbear is Compare the Meerkat. It was mildly amusing at first, but it’s been too long now. For my money, if Compare The Market want to avoid confusion with meerkat-comparison sites they probably shouldn’t cover all their marketing materials in meerkats. In any case, whichever your most-hated ad is, there’s a good chance it was made in-house as One Marlin reports.
Lucky Duck wine, as designed by Dragon Rouge.
When The Moderns were designing packaging for Berry+, a berry-based (yes, you read that right) laundry detergent, they decided that since the product was breaking from the category, so would the packaging. Each microdose has enough concentrated soap to clean up to 30lbs of laundry, while the outer packaging is 80% non-GMO, plant-based bio-resin clamshell – which means it’s a shedlot lighter than plastic tubs, too.
Here’s something new from Maker’s Mark – Maker’s 46
7UP has a new design for international markets (including Canada, Germany and Spain) by TracyLocke. Great work on cleaning up and modernising the identity without sacrificing immediate identification.
Coley Porter Bell have revealed this visual identity for Jameson whiskey for their outer packaging, which aims to be simultaneously contemporary and traditional.
The illustrators at ILoveDust have gotten their pens out for this packaging of Kiehl’s hand cream.
Do you like art galleries but can’t face the crowds? Fear no more, Google Art Project is here. Visit MoMA, the National Gallery, Tate Britain, the Rijksmuseum and many more through a sort of cultural version of Street View.
Fans of legendary(ish) News favourite “Name That Brand” will be excited by this quiz – 26 logos, one for each letter of the alphabet. I’m not bragging (although, clearly, I am), but I got all 26. How many can you get?
Logos for sporting events have produced some stinkers over the years, not least of which our very own for London 2012. But I’ve got to say I’m a big fan the new one for Rio 2016, designed by Brazilian agency Tátil. When you think its design brief was to capture notions as abstract as “harmonious diversity”, “Olympic spirit”, “contagious energy” and “exuberant nature” in a single mark, I think it’s done a fine job. Brand New’s opinion here.
Are you a Comic Sans Criminal?
Explore the Turner Duckworth studio with The Dieline.
In the last news, I was dreading the prospect of an avalanche of souvenir tat associated with the royal wedding later this year. Brilliantly, there’s been some fantastic ironic crockery produced, as Creative Review reports.
How do colours affect purchasing decisions? Like this (click through for full image).
Twitter saw 25b – yes that’s 25 billion tweets last year, from the momentous to the ‘romantic’ to the banale to the inadvertently hilarious. The top trend of the year was the BP Gulf oil spill, followed by the World Cup. Pulpo Paul the psychic octopus (RIP) ranked at 10. Why not follow us?
Name That Brand!
Until next time…