A new design for Ambrosia, a new soup range for Heinz, a new drink type for Innocent & and a new deodorant type for Dove in this week’s very new news bulletin

Innocent’s tone of voice has been replicated across the category and beyond – so can they ensure they keep the freshness in their brand as well as their smoothies?

With more stories than Peckham Library, more packaging than 65 screws from Dell and more irreverence than a pope lunger, it must be The Big Picture’s news round-up