Packaging is the last, and best, chance to sell a product.
Good design here can capture shoppers’ attention, communicate brand values, convey product benefits, and win their hearts.
It demands a design process with consumers at the heart. We’ve conducted research which has inspired, informed and guided over a thousand packaging design projects, spanning hundreds of categories and six continents.
We’re living in the era of design. The brands that succeed in the today are those that use design to offer joined up experiences to their consumers.
We’ve helped global brands like Chivas and Dulux, and iconic brands like GWR, to achieve that cohesive design thinking across their touchpoints – from paint testers to bar towels to trains.
The brutal truth is that most new products fail. Sometimes there’s a great idea which isn’t communicated, and sometimes it’s the idea itself that doesn’t work for consumers.
Our Design Thinking approach looks at the idea and the design together in a uniquely creative and visual approach that brings ideas to life earlier in the process. It generates an output that inspires and guides the creative team, and results in a final output that marries a robust idea with effective design to create a compelling overall package.
Effective design is a powerful thing. But it remains just one part of the wider strategic marketing challenge. Our projects consistently raise topics that fall outside of design’s remit: from brand positioning to range architecture, to communications and consumer segmentation strategies.
We’re not called The Big Picture for nothing. We know design’s place, and frame its performance in the bigger strategic thinking that underpins real business success.
It means that many of our clients trust us to help them with challenges beyond design, or even research. We can help align and galvanise fractured teams, provide a sounding board to ideas, or channel the voice of the consumer. You’d be surprised at what we can do.
Confronted with rising online sales, the imperative for retail brands to set new standards in the in-store environment is more important than ever. The creation of more coherent, branded spaces in combination with a more fulfilling shopper experience is key to engendering brand loyalty.
We work with retailers to help them bring their brand to life, through design, within the retail environment – maximising sales revenue by helping them to engage their customers at point of sale.
Our understanding of the interplay between consumer and design, means that whether it’s providing insight and guidance for store design, merchandising & POS, or shopper behaviour, we’re ideally placed.