We’re a global qualitative research agency specialising in design research.
Design research is different – it requires a combination of design expertise and research experience that generalist research agencies simply canʼt provide. It deserves a more dedicated approach. Nowhere else will you find a greater level of global design research knowledge than at The Big Picture.
We make design work harder for your brand across a wide range of disciplines:
We’ve conducted over a thousand packaging projects, so you’re in very safe hands. The first step is establishing where you are in design process, which we can do using our Design inSight Spectrum.
Depending on your objectives, you might be more at an Inspire stage or more at an Identify stage:
Typical objectives at the Inspire stage include:
current pack audit establish brand/visual equities category codes & opportunities determine need & scope for change investigation of creative territories design brief development
Typical objectives at the Identify stage include:
evaluate performance vs brief assess impact, differentiation & navigation communication & fit with brand/proposition fine-tune execution of design idea gauge move on vs current design develop optimisation guidelines
Depending on what stage you’re at, we will fine tune our approach to design a bespoke methodology to fit your objectives.
Nike’s brand – that most intangible of assets – was recently valued at $15m. Apple’s & Coca-Cola’s stand at $77m and $78m respectively. What do these companies have in common? Well (alongside doing many other things right!), they’ve combined shrewd brand strategy with an ability to execute it expertly through design.
It’s in that gap between strategy and design that we come in. By researching all the touchpoints by which consumers come into contact with identities (packs, billboards, bar towels, trains – you name it!), we’ve helped lots of brands – like Chivas and Dulux – harness the near-magical power of design to convey their brand message to their customers.
Too often, NPD struggles because there’s a a great idea which isn’t communicated, or a fancy design with no substance. That missing link between concept and design kills many an idea, and it happens because design is tagged on at the end of the development process.
Our NP3D methodology looks at the idea and the design together in a uniquely creative and visual approach that brings ideas to life earlier in the process. It generates an output that inspires and guides the creative team, and results in a final output that marries a robust idea with effective design to create a compelling overall package.
Intelligent strategic thinking is applied to every project we undertake – you cannot understand consumers’ relationship with design without understanding the role of design in the wider marketing mix.
Our expertise here means that for many of our clients, we act as design consultants outside of the ‘live’ research project; as an independent sounding board for all their design needs, bringing a unique combination of design expertise and consumer insight that you don’t find with generalist research agencies.
Design often raises big strategic questions, meaning that we undertake many projects that operate on the fringes of design - such as positioning and brand architecture management.
Confronted with rising online sales, the imperative for retail brands to set new standards in the in-store environment is more important than ever. The creation of more coherent, branded spaces in combination with a more fulfilling shopper experience is key to engendering brand loyalty.
We work with retailers to help them bring their brand to life, through design, within the retail environment – maximising sales revenue by helping them to engage their customers at point of sale.
Our understanding of the interplay between consumer and design, means that whether it’s providing insight and guidance for store design, merchandising & POS, or shopper behaviour, we’re ideally placed.