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The Big Picture is the only qualitative market research agency to specialise in design research at a global level.

Working with many of the world’s biggest brands, we deliver world class design thinking and research.

Who are this year’s D&AD winners? Where has Red Bull’s red bull disappeared to? All is revealed in this week’s news bulletin Continue reading

Street furniture, Italian culture and premium Strongbow. It’s all in our weekly news bulletin. Continue reading
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"Expertise, insight & intellectual rigor..."
Jo Lavender
Senior Brand Manager, Axe Global
"One of the best I have read in a long long time..."
Jennifer Whyte
Global CMI Director Deodorants at Unilever
"The best research agency on packaging that I've worked with!..."
Patrizia De-Haag
Global Group Product Manager, Bertolli
"The best debrief they had attended..."
Steve Crompton
Research Consultant, Tata Global Beverages
"A first class outfit..."
Rob Stacey
Brand Controller, Batchelors
"Clear, well-structured and objectives-driven presentation..."
Tessa Lomax
Planner, Fruit Shoot
"One of the most thorough and strategic-minded packaging decks that I have seen..."
Adam Max
Insights Manager, Wholesome Snacks, General Mills
"Clear and actionable recommendations..."
Martin Bryant
Consumer Insights Manager, Europe, Energizer

Apple’s new iOS7 software may be an unwelcome shock for many, but will the new design direction be able to carry customers past the shock of the new? Continue reading

Another design trend from Milan, where colour takes centre stage Continue reading